FOUNDING ATHLETE SPOTS NOW OPEN

Get sponsored for the events you compete in.

List your next race, competition or tournament. Choose the sponsor spots available on your gear and let brands bid to appear on them.

You compete. They get visibility. You get paid.

List my next event - freeAre you a brand?Discover athletes →

Athletes: free to list · Keep 95% of every sponsorship · No subscription

to list an event
€0
of every sponsorship goes to you
95%
set your own starting bids
Your price
sell sponsorship event by event
Per event
What you sell

Brands sponsor your event. Their logo earns a spot on your gear.

You're not selling a few centimetres of fabric — you're offering a brand a place in your competition. Here's one road cyclist's kit for a single race.

Jersey

Jersey

Helmet

  • 1Chest€250
  • 2Sleeve€80
  • 3Helmet€150

Total sponsorship for this event

€480

Example sponsorship amounts. You set your own starting prices.

Why BrandMyWear

You shouldn't need a manager to get sponsored.

Traditional sponsorship is built around long-term deals, agents and endless outreach. BrandMyWear lets you turn the events you're already competing in into individual sponsorship opportunities.

No cold outreach

List your event and let interested brands come to you.

No season-long contract

Sell sponsorship one event at a time.

You stay in control

Choose the available spots and set your own starting prices.

How it works

From entry list to sponsor, in three steps.

01

Add your event

Tell us what you're competing in and when.

02

Choose your sponsor spots

Select where brands can appear — jersey, helmet, bike, board or other equipment.

03

Let brands bid

Brands bid for the spots they want. The highest bid wins, and you keep 95%.

Demo auctionExample sponsorship

See how brands bid on your spots.

The same example kit, one event. Brands bid on the spots they want; a higher bid takes the spot. Try it — click Outbid on any row. The brands and amounts here are examples.

1

JerseyFront

2

JerseyLeft side

3

HelmetRight side

The shaded surfaces are the sponsor spots, marked by the athlete on each piece of gear.
№SpotLeading brandBid
1ChestJersey · FrontBrand A€250
2SleeveJersey · Left sideBrand B€80
3HelmetHelmet · Right sideBrand C€150

Example sponsorship for this event: €480 in standing bids.

Upcoming events

Be among the first athletes brands see when bidding opens.

Join an event already on the calendar, or add your own. Sponsorship is sold event by event, and listing is free.

No upcoming events yet

Add the race, competition or tournament you're entered in.

Add your event — free →
On the roster at launch —Running / TrailCyclingFootballBasketball / HandballTennis / PadelSwimmingJudo / Martial artsClimbingSki / SnowboardSurfingYours — added at listing
Who can get sponsored

Sponsorship isn't just for professional athletes.

If you compete, your event, sport, location and story can create value for a brand. BrandMyWear gives you a simple way to put that opportunity on the market.

AmateurSemi-proProfessional
What brands see

You're offering more than space on a jersey.

Before bidding, a brand looks at who you are and where you'll be competing. What they're buying is the visibility that comes with your participation in the event.

Sport
What you compete in
Event
The race, competition or tournament, and its date
Location
Where the event takes place
Your story
Your level, your results, what you're working toward
Audience
Your followers and social links
Photos
You in action
Equipment
The gear you'll compete in
Sponsor spots
Where a logo can go, and the starting price
Pricing

You only pay when you get sponsored.

For athletes

95%

of every winning sponsorship is yours

Listing your gear and entering events is free. BrandMyWear only earns when you do: 5% of a winning bid, and nothing else. No subscription, no minimums.

For brands

€0to browse and bid

You pay only the bids you win, and an outbid payment is refunded in full the moment it is beaten.

Questions, answered

What counts as equipment?

Anything you wear or carry in competition — jersey, helmet, cap, free surface for a board or a crash pad. You mark the sponsorable surface on each piece, and each piece carries its own sponsor spots.

How does the sponsor logo get onto my gear?

You pick the day bidding closes for each event, leaving yourself time to print. When it closes, we email you the brand that won each spot, and each winning brand is told you'll be in touch for their logo files. You print and apply the logos before the event.

Can I sell sponsorship spots at any event?

Only where logos are allowed. Events, teams, federations and organizers often have their own rules on sponsors and logo placement — check them before you list, and only offer spots you're allowed to wear. BrandMyWear can't guarantee that every event accepts sponsors.

When does bidding close?

You choose, event by event. By default bidding closes at the end of the day before the event. At close, the highest bid on each spot wins.

What happens when a brand is outbid?

A new bid has to beat the standing one by at least your starting price for that spot. The outbid brand is refunded in full and notified, and can bid again until bidding closes.

Who checks the logo was worn?

Athletes upload race-day photos against each sold placement; payouts release once the placement is confirmed. Brands see the proof in their dashboard.

Am I guaranteed a sponsor?

No. Listing puts your event in front of brands, but whether one bids depends on your sport, your event and your story. Listing is free, so it costs nothing to try.

What does it cost?

Nothing to sign up, list your gear or enter an event, and no subscription. When a spot sells, BrandMyWear keeps 5% and you keep 95%.

Your next event could already be sponsorable.

List your next competition, choose the spots available on your gear and give brands a chance to sponsor you.

List my next event - free

No subscription · No listing fee · You keep 95%